Starwood Golf Vacations
Starwood has an image of luxury and refined elegance. They wanted to put together
a golf portal that focused on the “golf traveler” and present information on the properties
that had golf courses on or around them, while still maintaining their image of
refined elegance. The data assets, however, were not equally refined. Starwood
wanted to put together a portal type of site from some of their in-house assets,
multiple 3rd party databases (which just so happened to be different
DB products on different platforms, in geographically disbursed locations), feed
leads and quote requests to a call center with access to real-time rates and
tee-times.
Hypersite had to figure out how to pull hotel information from one database in
one place.. then look in another place and find out what courses were on that property,
around that property (but not from competing entities), get images and golf course
info from another database… and pull it all into a server we hosted and maintained
for them… which coincidentally was on yet another platform… and figure out some
way to admin the data
These all had to be seamless, look and feel similar to other Starwood branded
marketing efforts, and have the flexibility to adapt as their ideas changed.
No problem.
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