Design
It's truly amazing what, in the past, has passed as acceptable representation
on the web. Those days are gone. The realization that a website, like a brochure
or magazine advertisement, is a marketing effort and therefore must appeal to
the audience is what has shaken up many website design companies. Knowing how to
write the code behind a website is just a fraction of the process. The design
team must weigh many factors. Is the flow process of the shopping cart
comfortable to the user? Does this color scheme and layout best represent the
client? Who is the target audience and how will the look and feel of the website
best target them? These are just a few of the considerations we have when our
design team goes to work for you. This, however does not stop at websites. Our
design team can implement this strategy into all your corporate identity
projects, from business cards all the way to video commercials.
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Corporate ID / Branding / Complimentary Print
Initial perception can be half of the battle. A well planned look for your
company and/or project can accentuate your validity in many ways. With the
proper questions and planning, identity can be established, and burned into the
mind of the consumer. A wise person once said, "If you can draw it in the sand
and it is easily recognizable, it's got potential to be a great logo." This may
not fit every identity, but when you want the consumer to be easily reminded of
who you are, recognition is bar none.
There are certainly other aspects of ID/Branding beyond logos as well. Look
at a Starbucks Coffee house. The layout/design of every aspect of their stores,
packaging, and letterhead denotes trendy, warm, kind. With well thought out
design, be it colors, paper stock, or how the package folds, the presentation of
the product/service can win the hearts of the consumers before the pitch has
even been made. We have a very talented graphics art team that can help you with
every step of this process.
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Web
"My cousin's brother's girlfriend has an uncle that makes web pages." That's
great. But what kind of website do you want to end up with? A person can be good
with colors, or draw really well, but in order to design a sharp, functional
website, you have to not only be a skilled graphic artist, but understand the
code that the art resides on... the website. You should understand the function
of the page, completely think out the usability of the site, ask questions like,
"How can I make this design facilitate more sales of the products being
displayed?" or "What colors would best fit the mood for this portion of the
checkout procedure?"
We have people on staff that have been designing webpages for over 5 years.
(That translates to the web in its infancy.) We've watched the web transform,
and we have been fixated on it. You can have a website designed by that persons
uncles friend, and have a website that reflects that decision, or you can be
serious about the project and do it right. Our expertise in this area is
exemplary. We would love to talk to you about your web project.
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